Interim Senior Business Partner - Customer & Marketing (9 Months FTC)

Key Responsibilities:

1.Support Brand Marketing:

- Collaborate with the Brand Marketing Leadership Team

- Partner with I&A and Consumer Insights to provide actionable insights and recommendations.

- Assist in planning upcoming marketing campaigns by analysing sales and market data to optimise strategy and execution.

- Provide regular updates and reports on campaign performance, highlighting key trends and making data-driven recommendations.

2.Trials & Measurement:

- Develop a deep understanding of trial processes and testing methodologies for brand marketing initiatives.

- Support the creation and review of business cases for both renewals and new marketing initiatives, in partnership with Marketing & I&A.

3.Month-End Activities:

- Lead the preparation of Month-End (ME) reviews, EPR decks, and marketing activity trackers.

- Highlight risks and opportunities, collating key storylines and discussion points for senior leadership.

- Drive the narrative in ME reviews by providing clear and concise insights into marketing performance.

4.Governance & Spend Management:

- Introduce and implement improved governance processes for marketing spend, with a focus on enhancing the approval process for media and production expenditures.

- Assess the impact of these expenditures on overall marketing performance and explore cost-effective alternatives.

5.Photography & PDP Review:

- Conduct monthly reviews of Commercial PDP Photography SKUs to ensure alignment with conversion goals.

- Analyse performance against budget/forecast, identifying risks and opportunities for improvement.

6.KPI Tracking & Reporting:

- Work with the brand marketing team to define and track key performance indicators (KPIs) by marketing channel.

• Create trend reports to demonstrate how new or additional marketing activities are impacting overall KPIs.

• Accounting qualification (CIMA/ACCA)

•  Proven experience in financial analysis, or similar role, with a strong understanding of marketing principles and financial acumen.

• Proficient in data analysis tools and software, with advanced Excel skills.

• Excellent communication and presentation skills, with the ability to translate complex data into actionable insights.

• Strong organisational skills, with the ability to manage multiple projects and deadlines simultaneously.

• Experience in a fast-paced, dynamic environment, with a proactive approach to problem-solving.

Key Competencies:

• Analytical Thinking: Ability to analyze complex data sets and extract meaningful insights.

• Attention to Detail: Meticulous in data accuracy and report generation.

• Collaboration: Ability to work effectively with cross-functional teams and stakeholders.

• Financial Acumen: Understanding of profitability analysis and ROI measurement.

• Communication: Strong ability to present data-driven insights in a clear and compelling manner.