CRM Audiences Specialist

External Advertising Start DatePosted:
17 Feb 2025
Location
Leicester
Position
Digital Marketing
Vacancy Type
Permanent
Apply
Head Office banner

Overview

As the CRM Audiences Specialist, you will…

  • Support & develop the agreed customer relationship strategy and planning within the CRM team, delivering towards the overall CRM and Digital growth plans.
  • Support the development and delivery of the CRM audiences strategy; identifying new audience opportunities and work with other teams to drive the ingestion of key data sources into our CDP and CRM platforms.
  • Act as the subject matter expert (SME) for audiences within CRM, owning and maintaining the data and set up for key audiences across our CDP and CRM platforms
  • Work hands on to blend, manipulate and transform data from multiple sources within CRM or CDP platforms for the means of audience creation
  •  Support in developing our customer email marketing capability to become more relevant & timely, focusing on driving uplifts to click through rate driven by personalisation
  •  Work with all our internal stakeholders to identify methods to make personalisation ‘how we do business’ in CRM
  • Champion the customer thinking behind personalisation within our own team, internal stakeholders & external providers so to ensure that the objectives are understood, supported & realised.
  • Champion our ability to test and learn, always factoring this into what we do & how we apply those learnings forward.
  • Continually develop your understanding & application of the data available and the platforms it’s available in to build a robust & scalable programme of targeting & personalisation.
  • Work as a representative from CRM within the Personalisation Centre of Excellence to develop & undertake opportunities across email and other channels including onsite personalisation, My Account on Dunelm.com and store e-receipting (currently Ecrebo) to improve the customer experience.
  • Use your technical, commercial and creative skills in everything you do. Be curious about how we could do things differently and stretch the boundaries of how we show up for customers.
  • Build and maintain brilliant, and collaborative, relationships with key stakeholders from trading, data, I&A and marketing teams.

D&I statement
Dunelm is committed to becoming a fully inclusive business that is representative of our customers and locations. We recognise the value in diversity and welcome applications from all candidates regardless of sex, age, race, religion, ability, gender or sexual identity, socio-economic background or education. We are committed to making Dunelm a place where everyone can enjoy a successful career and have systems in place to support all our colleagues. We are seeking applications from candidates who share our values and celebrate diversity in all its forms.
Work your way

Work your way

We want our colleagues to feel at home wherever they work, so that they are comfortable and can be their best selves. In addition, we want everyone to feel connected to the business, our strategy and the teams they work with.

Where hybrid working is applicable, colleagues need to strike the right balance to fulfil both of these important factors. You will find the right mix of being at home, in the office & out in the business, bearing in mind business needs, job role and level of responsibility.

Wellbeing is more than just a buzzword

Wellbeing is more than just a buzzword here

From our Wellbeing Buddies and Mental Health First Aid training to our progressive parental leave, menopause policies and Colleague Support Fund, we're committed to supporting our colleagues in every area – and at every stage – of their lives. Through our partnership with the Retail Trust, everyone at Dunelm has free access to a 24/7 Virtual GP, as well as therapy and counselling, plus information, guidance and advice in all areas of financial, emotional and physical wellbeing.

Taking opportunities

Meet Amanda, our Chief Stores and People Director, who shares how she feels empowered to take opportunities every day, why Dunelm is her happy place, and why it’s a really exciting time to join us.

Where you’ll
be working

Here is where you'll be based, whether that's an office, or store or one of our sites.

Get Directions

Keep on growing

We want you to get as much out of working with us as possible. That's why we'll do everything we can to engage you in the process of learning, and encourage you to explore new opportunities around your particular skills and interests. For you, this includes:

Housewarming & Settling In
Housewarming & Settling In where you can find out more about the wider business, our culture, behaviours, networks and wellbeing support
Thrive, our learning and skills platform
Thrive, our learning and skills platform which gives you a blended, bite-sized, social learning experience with learning relevant to your role
Our Enterprise Leadership Programme
Our Enterprise Leadership Programme designed specifically for our strong growth potential Heads of Department to help them reach the next level in their career
Our INSPIRE Programme
Our INSPIRE Programme designed for our strong growth potential senior managers across the business to enhance their leadership capability
Our EXPLORE Programme
Our EXPLORE Programme designed to prepare our next generation of Line Managers
Personal Effectiveness
Personal Effectiveness workshops and self-led learning, also delivered through Thrive
Apprenticeships opportunities
Apprenticeships opportunities relevant to your role – from level 2 (equivalent to GCSE) through to Level 7 (equivalent to Masters)
Colleague Development Fund
Colleague Development Fund to support colleagues in accessing external training relevant to your role
Coaching and mentoring
Coaching and mentoring to support you in your current role and help you prepare for the next
Functional academies
Functional academies that offer training to support you in the technical aspects of your role
Self-awareness tools
Self-awareness tools to help you understand what really matters to you, and where your own talents and ambitions lie
Progress conversations
Progress conversations that reflect on how you're doing and define your focus areas for the coming months
Career conversations
Career conversations that explore what you want from your career, in light of your current capabilities, potential and future aspirations

Meet your team

Rewards you deserve

Along with competitive salaries, we offer a range of other great benefits to recognise the unique contribution you bring.